Public, Service, Announcements- Oh my!
A public service announcement (PSA) or community service announcement (CSA) is a non-commercial advertisement broadcast on radio or television, ostensibly for the public interest. PSAs are intended to modify public attitudes by raising awareness about specific issues.
Project Think: Different (apparently that name may no longer be!) is creating an Anti-Violence Public Service Announcement this summer. Doing some research, the BYF (Boston Youth Fund) team spent a chunk of time watching a handful pf PSAs, rating them, and discussing what was affective in getting the point across.
My favorites were “Textual Harrasment” http://www.youtube.com/watch?v=U2gIEqW-lL8
and “Father Involvement” http://www.youtube.com/watch?v=9A2Ap3DyvLg
The first, because it actually hit me pretty hard. Even though it was a hyperbole, i realized that texting youre significant other too much can not just be annoying, it can be abusive and controlling. Also, the PSA reached me in a way that was funny but still made me think.
The second i just thought was brilliant, because, like the first, it involved humor to make a serious point. I liked how the PSA did it focusing on the positive (the father helping his daughter) instead of the negative (the father not being there when the fdaughter needed him)
Anyway. Check ‘em out.